BTL Activation for NOKIA


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Nokia_Promotional_Games

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POINT OF INTERACTION

colleges

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markets

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Societies

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About the Activity

  • Nokia branded Vans were set-up in colleges & Societies.
  • Vans were equipped with fun-zone relevant to Digital where the TG can play games and wins were gratified with discount vouchers.
  • The pictures clicked were uploaded on the Nokia Facebook page for social media engagement. The supervisor clicked the photos and it was uploaded by tagging the respective person with the hashtag.
  • Promoters provided necessary information & Emcee interacted with TG & played interactive games to create an immersive experience.

Design Execution

  • The range was highlighted through creative 3D designs at the demo zone.
  • The handset displays were made attractive, well lit and placed at the center for customer attention.
  • The 3D designs were purposely installed to enthrall the TG  & then amaze them with details of the support/ add-ons that a TG can get. The entire range to be stationed at the section and a set of manpower to approach the TG to draw their attention in order to conduct a demo.
  • Minute to Win it games will be played to attract TG.

Manpower per Demo Van:

  • If the customer shows interest in the demo, Promoter #1 then informs promoter #3.
  • Promoter #3 will engage with the consumer to do a detailed demo.
  • Promoters will also engage the consumer to play some minute to win it games.
  • He will document the TG details in the reporting formats and offer the consumer to visit the store for exclusive deals only for the day.
  • Promoters will also talk about the offer that is going on at the stores which the TG can avail if they make purchases at the store.
  • 3 promoter (Promoter #1, 2 & 3) – To initiate the conversation with the TG & tell them about Nokia range, and the product experience.
  • 1 supervisor per Van.
  • 1 Anchor – Anchor will frequently announce the Activity.
  • Promoter #1 and #2 will approach the TG and talk about Nokia smartphones & entice them to for the demo.
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Our Engagement Activity

Experiential Concept I

  • Engage the consumers using Virtual reality Devices.
  • The consumer will be taken for journey Inside Smartphones and Manufacturing, where the power of the handset is shown to the TG.
  • The Virtual video will generate realistic images, sounds and other sensations that replicate a real environment (or create an imaginary setting) and simulate a consumer’s physical presence in this inside a mobile environment.

Experiential Concept II 

  • The consumer can take a virtual selfie with famous places of the particular region in the backdrop.
  • The Virtual Selfie will generate realistic images of famous places that replicate a real environment (or create an imaginary setting) and simulate a consumer’s physical presence at the place.
  • TG to post that selfie on social media handles with the Hashtag to participate in the contest.