How to make a GTM strategy for your product /service launch?

Before setting out for a journey, you make sure that you are well dressed as per the requirements of the journey, you also check if you have kept all the necessary things with you or not? 

                      Similarly, while launching a product into the market you are setting the product off for a journey from the market to your customers’ homes and it also requires crucial dressing and planning just like you require before setting out on a journey. 

What is meant by a GTM Strategy?

Do you want to ensure that your business is targeting the right customers? Do you wish to establish a unique mark in the market? 

That’s when a GTM strategy comes to your aid to target a customer. 

Targeting to a right customers in the most effective manner.

Targeting to a right customers in the most effective manner

* In other words, you can say that a GTM strategy is an action plan that specifies how a company will reach its target customers in the most effective manner. Whenever a product is launched in the market chasing the right customer is what matters the most along with a thoughtful action plan to be followed. 

* So in nutshell, we can conclude that GTM strategy is a way in which a company brings its product into the market focussing on the target audience ,following a planned strategy .

* GTM strategy makes the picture clear like why are you launching the product? And what issues the customers can face when they will buy the product? 

          So, it makes you well versed with everything before you actually launch the product into the market.

         And now we are sure you wouldn’t like to get into the market without any pre parations to flourish! Aren’t we right?

So, creating an effective GTM strategy requires a lot of focus and it has got a lot of checkpoints you must check in order to ensure your product’s success. Wondering what are they? You don’t have much to ponder over as we are here to serve you. Read below to find how you can create an effective GTM strategy for your product/ service launch .


How to make a GTM strategy for your product /service launch.jpg

How to make a GTM strategy for your product /service launch

* Understand the market in-depth: Market research helps a business strengthen its position in the market. Conduct excessive market research and know the market trends and customers well. 

   * Customer research : Know who your potential customers are? And how are you going to reach them?

   * Market research: Know your competitors well and plan out strategies on how you can get ahead of them with effective prices, better customer service etc.

GTM stands for Go-To-Market strategy which covers every important aspect of your business like sales and marketing, effective pricing of your product ,consideration of target customers etc

Once you have researched the market well, the knowledge you have gained will help you a lot in the long run and you will always have an advantage over other competitors . 

* Market research will make you understand the market as well as the target customers better which will lead to a firm establishment and evolvment of your organization.

* Market research helps you conduct a SWOT analysis of your organization. Under this you will get to know your organization’s strengths ,weaknesses ,the opportunities available for you in the market and the potential threats as well. Such analysis will provide you a crystal clear picture of what you have and what you need to accomplish in order to succeed.

So before stepping out into the market research well and take longer leaps towards success.

* Understand purchasing decisions of your target customers and add value proposition  :  Adding value proposition means providing innovative, service or feature intended to make a company or product attractive to customers.

Basically if we say , providing excellent unique services at nominal prices always attracts customers.

It means that your services are actually worth paying the amount you are charging for them. This is a key element in a go-to-market strategy.

Understanding the purchasing decisions of your customers is as if you are peeping into their heads and figuring out ways by which you can add uniqueness , betterment to your product and attract customers. This can also provide you with an edge over other customers. 

Figure out in what way is your product going to help customers?

How does using your product make them feel?

And keeping in mind the costs incurred in manufacturing the product decide what would the desired price be, considering the benefits the customers are getting as well.

* Brand Positioning : It refers to a pseudo or conceptual place you wish to place yourself in the minds of your target customers. It is like what you want your customers to project when they think of you. When you have the right brand positioning, it becomes the driving force behind your firm, helping you inform your marketing messages, how your services are shaped and also the way you structure your pricing. 

   * Key objectives of brand positioning are:

      * Adding relevance – It means to make your company and product appealing enough to the customers so that they cannot resist buying. Why would someone purchase something if it is not appealing to him? That’s what relevance is all about.

your company and product appealing them enough

Your company and product appealing them enough

      * Distinctiveness: Uniqueness coupled with distinctive features is what helps you pave the way to success. So make sure you bring into the market what is creatively unique and impressive.

      * Provide what you promise : Take care you stand by the expectations of your customers by providing what you promise.

If you fail to do so customers feel that your brand makes empty promises and that blemishes your brand image. 

So work well on your brand positioning and see yourself stepping towards achieving your goals.

* Create a Business plan : Creating a business plan holds a great importance for each and every business.  Random working isn’t preferable as for flourishing, a business needs a definite functional plan to follow. For this gather your team, and discuss with them the goals and visions you hold as mentioned above. If you have set your goals and timelines, now plan out how you are going to achieve what you desire. Your business plan must be focused on ‘customers’. 

Your business plan must be focused on ‘customers’. 

Your business plan must be focused on customers 

         A good business plan must range from 40-50 pages in length covering all the essentials. A business plan is really helpful in making sound decisions as it helps you make a clear picture of all the business strategies you need to follow and also helps you focus on all the aspects like human resource planning,technology,finances etc.

  • The executive summary 
  • Market Analysis
  • Business Overview
  • Products and services
  • Operations plan
  • Finances etc.

A good business plan must include the following :

* SELECT THE RIGHT CHANNELS: By this we mean that you must be aware of how to reach the suitable marketplace for your product.

This is a crucial factor that would play a great role in the success of your product.

This can be achieved by selecting right channels and using right promotional strategies like road shows,banners , mobile vans etc.

The smarter your promotions, the more effective they are and the more impressed the customers are.

Follow suitable promotional strategies based on your product and target audience as this is what is going to establish your product and hence your brand in the market.

Along with all this take care of providing a good customer service as well in order to enhance your brand’s reputation.

* BUILD YOUR FINANCIAL MODEL : So, when you are done with selecting the right channels for you, go ahead for building a financial model. Estimate the costs and figure out ways to make them more attractive along with them being profitable. Financial model building is not as easy a task as it seems to be. Your financial model needs you to apply a structural approach. While building a financial model you have to consider some points and those are mentioned below –

  •     Keep it as simple as possible
  •     Plan the structure well
  •     What would the customers find most appropriate to pay for the product ?
  •     Analyse the price of your competitors’ products and price accordingly.
  •     Finally figure out if you can create a competitive advantage in your price model.

CONCLUSION: Not only is developing the right product important, but it is also important to follow a well-planned strategy while bringing it into the market.

So, a GTM strategy is what you need to clarify in your mind about all your target customers , brand positioning etc. to sail through and achieve milestones in the world of business.

Thus, build a GTM strategy for your product and it will definitely prove to be advantageous for your product and your firm.