Outsourcing Sales Case Study: TENOAPP
Brief:
Tenoapp, a product of Propellum Infotech Private Limited, is a free school communication app. It is aimed at overcoming major communication challenges between teachers and parents by providing them with a platform for real-time updates and messaging.
Not only this, but it also hosts a myriad of other school-related activities and allows both parents and teachers to monitor children’s education & progress.
Tenoapp approached TOPhawks, the leading sales outsourcing company in India, for its sales outsourcing services. This was to establish its sales network across cities.
OBJECTIVE:
The main aim was to expand Tenoapp’s existing foothold in Tier-1 cities and establish a presence in Tier-2 cities.
TARGET CITIES: Delhi, Kolkata, Patna, Ahmedabad, Hyderabad, Bangalore, Vishakhapatnam
The following approach was adopted for project execution:
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Sales professionals, having ‘institutional sales’ experience, were hired and trained in the target cities.
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A training kit, along with guiding modules was provided, to quickly resolve all queries about the project.
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Attendance tracking, reporting & KPI achievements were shared in real-time, along with daily acquisition reports.
OUTCOME:
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Increased consumer awareness of the app
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Effective & increased user engagement
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Improved growth & profitability, via increased sales & target achievement
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Tenoapp is now trusted by 3000+ schools & 400,000+ parents across India
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Tenoapp has been awarded the ‘Education App of the Year’, for 2017, by India Today.
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Ongoing project with 2-3 cities added monthly.