Outsourcing Sales Case Study: MOWIZE
Brief:
Mowize is a comprehensive financial management tool that helps you achieve your personal financial goals. It is a mobile app that aims to be an investment cosmos for you. This is where you know what investments you are sowing and nurturing to create wealth.
OBJECTIVE:
Mowize’s main aim was to gain an expansive customer base for its mobile application. With 3171 existing users and gross assets worth INR 4,398,363,148 listed on its domain, it announced that it had partnered up with TopHawks to expand its foothold in Delhi and Gurgaon. It also availed itself of services for sales outsourcing.
APPROACH:
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Hiring a program manager with dynamic experience in the BFSI sector, equipped with the ideal blend of skills, strategy & innovation, to lead the market penetration pilot.
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A diverse team of eight people with robust sales experience in the finance sector, as well as fresh graduates from the same background, were hired.
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Thorough, in-depth training of the FOSs on the mobile application, its usage & benefits, followed by on-field training.
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The main strategy we devised and followed was to begin making people realize the drawbacks of idle money. Then, we pitched in Mowize and how its usage could increase ROI.
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Through an attractive, target-based incentive policy & other non-monetary benefits, the team was motivated to work hard.
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A constant monitoring & feedback system was implemented, through a state-of-the-art app, ‘Track-n-Train’, for daily attendance & on-field tracking and compliance with the appropriate plan.
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Track-n-Train, through its customizable dashboards & automated report generation system, makes real-time, actionable data available to all stakeholders.
OUTCOME:
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Increased customer awareness of Mowize across all locations. Analyzed reports submitted to the client.
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App downloads have increased from 1000 to 30000.
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With the BUILD, OPERATE, TRANSFER model, a proficient sales team can be set up and transferred.