SFA stands for Sales Force Outsourcing Automation.
SFA is a program that automates business tasks such as inventory control, sales processing, and tracking customer interactions.
It also analyzes sales forecasts and performance.
SFA software helps remote teams work better. It is called Sales Force Outsourcing Automation software because sales teams were the first and are still the largest users of this type of software.
However, there are other types of teams, such as visual merchandisers, BTL marketers, service and support teams, and many others, that also benefit from software with similar functionality.
SFA packages typically include a web-ready database, an email package, and customizable templates.
A three-tiered architecture separates the database, server, and application to reduce programming demands.
Module-based designs allow users to customize the package to suit their needs.