pop coins case study

MyPopCoins is one of the most innovative & revolutionary cash-back service introduced in India, which aims to redefine the conventional shopping experience, through a two-pronged approach. It allows customers to earn, every time they shop and simultaneously provides a platform to retailers to hold on their existing customers, while adding new ones. With its disruptive approach, MyPopCoins aims to compete with the E-commerce giants. No more waiting for the delivery of products, when you can get transparent & instant cash-back on MRP.

OBJECTIVE:

The company aimed to gain more market share, through on-boarding more retailers & customers, by providing its loyalty benefit across the following five categories:

Food & Beverages | Fashion & Accessories | Beauty & Wellness | Gifts & Entertainment | Services

They approached Tophawks for their flagship sales outsourcing services.

APPROACH:

  • BTL ADVERTISING:

A team of five people engaged in non-conventional BTL activities to onboard more shopaholics on the MyPopCoins app. It ensured a personal, one-to-one interaction with the consumer, and a better ROI for the client.

  • RETAIL ACTIVATION:

To leverage the outcome of BTL advertising, a separate team executed a retail activation program. It was strategized to onboard more retailers across the five categories through brand activation & direct-response activation.

  • Through Track-n-Train, TopHawks ensured daily tracking & reporting of both the teams, while ensuring beat plan compliance& generation of customized reports, basis client specific requirements.

OUTCOME:

  • Increased consumer action through brand interaction
  • Long-term emotional connect between the brand & the consumer
  • Deliverables in numbers