RWA Branding Case Study – CARS24
The key objective of this project is to execute RWA Branding by Glow Sign Board installation & branding of creatives to different channels at Cars24 across India. Maintaining hygiene & quality of visibility across all trades & channels.
- Identifying and reporting the outlets to the client for GSB/RWA branding at Cars24
- Outlet enrolment for execution
- Training of the vendors on recce, execution guideline, and collecting required supporting for proof of execution and bills processing
- Prioritizing the job execution on ground basis trade/channels
- Visuals suggestion
- Coordination of entire activity. Team alignment, recce, cost & visuals adaptation approval, necessary work permit arrangement on site for the execution on the ground.
- Execution of the job on the ground
- Reporting & validation
- Execution of the activity on all of the outlets assigned across PAN India
- Collecting geo-coordinates of all outlets
- Increased product awareness
- Increased brand visibility
- 100% involvement by all retailers leads to healthy partner contribution
We help brands in in-shop, outdoor, RWA branding for their new product launches, specific events, visuals changeover, VM setup for the new store, & generic campaigns.
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