RWA Branding Case Study – CARS24

Objective:

The key objective of this project is to execute RWA Branding by Glow Sign Board installation & branding of creatives to different channels at Cars24 across India. Maintaining hygiene & quality of visibility across all trades & channels.

Methodology:

Identifying and reporting the outlets to the client for GSB/RWA branding at Cars24
Outlet enrolment for execution
Training of the vendors on recce, execution guideline, and collecting required supporting for proof of execution and bills processing
Prioritizing the job execution on ground basis trade/channels
Visuals suggestion
Coordination of entire activity. Team alignment, recce, cost & visuals adaptation approval, necessary work permit arrangement on site for the execution on the ground.
Execution of the job on the ground
Reporting & validation

Outcome:

Execution of the activity on all of the outlets assigned across PAN India
Collecting geo-coordinates of all outlets
Increased product awareness
Increased brand visibility
100% involvement by all retailers leads to healthy partner contribution

We help brands in in-shop, outdoor, RWA branding for their new product launches, specific events, visuals changeover, VM setup for the new store, & generic campaigns.

To know more please connect us through our contact us page.