Create Visual Stories That Drive Shopper Engagement
End-to-end PoSM design, production, deployment, and maintenance — from store interiors to Glow Sign Boards — executed by India's leading visual merchandising agency.
What is Visual Merchandising?
Visual merchandising in its simplest form is displaying a brand and its products in a way that effectively attracts consumers from targeted markets. Done right, it facilitates improved brand recall, increases impulse buying, and strengthens dealer loyalty — all without increasing the cost per impression.
TopHawks delivers visual merchandising as an end-to-end operational capability, not a one-time creative exercise. Our teams handle everything from artwork and in-store fixture design to PoSM production, supply chain, pan-India deployment, and ongoing maintenance.
- Artwork and window displays — our creative design teams translate brand guidelines into compelling in-store visual communication
- PoSM production — production partners delivering top-notch Point-of-Sales Materials for every format and retail tier
- Supply chain and warehousing — integrated processes ensure the right PoSM reaches the right store on time, every time
- End-to-end execution — space identification, measurement, printing, and deployment managed under a single accountability
Why TopHawks as Your Visual Merchandising Agency?
Most VM agencies hand off a production brief and walk away. TopHawks is an execution agency — we own the output from design brief to store-level compliance photo, captured in real-time through our proprietary reporting app.
Every deployment is tracked with photos, geolocation, and timestamps through our proprietary app — giving brands real-time visibility into field execution quality across all cities.
Visual merchandising affects every square foot of the retail environment. Our teams address fixtures, signage, PoSM, SIS, wall panels, trans lights, and window displays as one cohesive system.
Portal functionalities are highly customisable and developed per client requirements — from custom reporting templates to store-level journey plans and compliance dashboards.
Our Visual Merchandising Services
From concept to completion, TopHawks manages all four pillars of retail visual merchandising — store design, PoSM production, in-store maintenance, and signage installation — with the same team and the same accountability throughout.
We develop store layouts, fixture configurations, and visual themes that direct the customer journey from entry to checkout — maximising product visibility and dwell time at every stage.
From dummy boxes and shelf branding to wobblers, danglers, and trans lights — our production partners deliver all PoSM formats with consistent quality, on-brand execution, and supply chain traceability.
Visual merchandising loses its effect the moment displays fall into disrepair. TopHawks provides periodic maintenance of SIS fixtures, wall panels, trans lights, and all in-store branding elements — captured with photo proof.
Pan-India GSB deployment with a TAT of 9 days in top towns and 20 days in remote locations — including dealer enrollment, space acquisition, installation, and ongoing hygiene audits.
In-Store Fixtures Maintenance
Fixtures are the backbone of the in-store brand experience. A damaged or misaligned Shop-in-Shop (SIS) unit communicates negligence to shoppers before a single word is spoken. TopHawks manages the full lifecycle of in-store fixtures — from initial recce and database creation through to periodic maintenance and status appraisals.
Fixture Recce, Database Creation & Design
- In-store fixture and asset recce hygiene and database creation helps brands produce updated fixtures, trans lights, and in-store branding with correct measurements — eliminating costly remakes caused by outdated store data
- Fixture design grabs customer attention at retail outlets — designs must always relate to the product, brand image, and customer profile. Our best-in-class designers bring years of experience designing retail fixtures and SIS units
- Periodic maintenance is essential to ensure prolonged shelf life of all fixture investments and protect brand visibility at point of purchase
Onsite Maintenance & Quality Audits
- We assist brands with onsite maintenance of SIS fixtures, in-store fixtures, wall fixtures, wall panels, trans lights, and more — with documented condition reports and before/after photography
- Quality checks and status appraisals of fixture conditions at retail stores enable brands to measure brand visibility and share of shelf with quantified accuracy
- TopHawks conducts fixture availability audits, SIS status audits, and comprehensive fixture hygiene audits across all store tiers and formats
A periodic fixture hygiene recce programme puts a permanent journey plan in place — visual reports are shared with clients after every store visit, creating a continuous feedback loop between the field and the brand team.
GSB Boards Deployment
The Glow Sign Board (GSB) is often the first point of contact between a brand and a potential customer. A well-placed, well-maintained GSB increases brand recall, improves customer walk-ins, and builds dealer loyalty — making signage deployment a critical component of any retail visibility strategy.
TopHawks helps clients acquire prime GSB spaces outside retail outlets through a structured dealer enrolment process — targeting eye-catching locations that maximise brand visibility and recall from the street.
We execute pan-India GSB deployments with a turnaround time of 9 days in top towns and 20 days in remote locations — supported by our warehouse network and field team infrastructure across the country.
GSBs deployed in open spaces are continuously subject to pollution, dust, and adverse weather — all of which erode cleanliness and brand perception. We provide structured GSB hygiene programmes and audit trails across our entire client network.
For rural markets and low-density sales locations, TopHawks deploys Non-Lit Boards (NLBs) — the cost-effective signage solution for markets where lit signage is impractical or where outlet counts are insufficient to justify GSB investment.
Deploying the right signage at the right location is vital for effective and efficient marketing. Our location selection methodology combines outlet classification, competitor visibility data, and footfall mapping to ensure every GSB placement delivers measurable impact.
Systematic store-level auditing, combined with fixture condition reporting and VM compliance scoring, gave Google a real-time view of Pixel's retail brand health across India's modern trade and large-format retail.
From FMCG giants and consumer electronics brands to pharma, food, and financial services — TopHawks delivers visual merchandising at scale.
Visual Merchandising Services — FAQ
The most common questions brand managers, retail heads, and marketing directors ask before engaging a visual merchandising agency — answered directly from our field experience.
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Let's Build Your Visual Merchandising Programme
Whether you need a single city pilot or a pan-India rollout — from PoSM production to GSB deployment and in-store fixture maintenance — TopHawks delivers with technology-backed accountability.
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