How TenoApp Scaled to 3,000 Schools via Sales Outsourcing

Deploying a nationwide field force to drive school on-boarding and parent engagement for India's leading school-parent communication platform.

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TenoApp Sales Outsourcing Case Study — TopHawks
Client TenoApp (Propellum)
Schools Onboarded 3,000+
Active Parent Users 400,000+
Strategy Field Sales Outsourcing
Sales Outsourcing Case Study

Driving EdTech Adoption at Scale

TopHawks provided a scalable growth engine for TenoApp — deploying a specialised field team that bridged the technical gap for schools, ensuring seamless registration and long-term user retention.

This Sales Outsourcing Case Study showcases how TopHawks scaled a school-parent communication app from early traction to 3,000+ institutional partnerships nationwide — by building a dedicated EdTech field sales force where digital-first approaches had failed to convert.

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Institutional Outreach

Establishing a physical presence in key educational clusters across Tier-1 and Tier-2 cities to rapidly onboard private and public institutions at scale.

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Hands-On User Onboarding

Field representatives physically assisted school administrators and parents — removing every technical barrier to app adoption and ensuring first-session completion rates.

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Tier-2 City Penetration

Successfully activating markets beyond metros — bringing digital school-parent communication to underserved educational ecosystems in Patna, Visakhapatnam, and beyond.

3,000+ Schools Registered
400K+ Active Parent Users Acquired
8 Cities Activated Pan-India
Markets Activated

Cities Covered by the Field Force

Delhi NCR Mumbai Bangalore Hyderabad Kolkata Ahmedabad Patna Visakhapatnam
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