How TenoApp Scaled to 3,000 Schools via Sales Outsourcing
Deploying a nationwide field force to drive school on-boarding and parent engagement for India's leading school-parent communication platform.
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Driving EdTech Adoption at Scale
TopHawks provided a scalable growth engine for TenoApp — deploying a specialised field team that bridged the technical gap for schools, ensuring seamless registration and long-term user retention.
This Sales Outsourcing Case Study showcases how TopHawks scaled a school-parent communication app from early traction to 3,000+ institutional partnerships nationwide — by building a dedicated EdTech field sales force where digital-first approaches had failed to convert.
Institutional Outreach
Establishing a physical presence in key educational clusters across Tier-1 and Tier-2 cities to rapidly onboard private and public institutions at scale.
Hands-On User Onboarding
Field representatives physically assisted school administrators and parents — removing every technical barrier to app adoption and ensuring first-session completion rates.
Tier-2 City Penetration
Successfully activating markets beyond metros — bringing digital school-parent communication to underserved educational ecosystems in Patna, Visakhapatnam, and beyond.
Cities Covered by the Field Force
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