Scaled Mowize from 1,000 to 30,000+ Users
Fintech Growth through Field Sales Outsourcing + Build-Operate-Transfer Model
Why TopHawks for Fintech Sales?
About Mowize
Mowize is a comprehensive financial management mobile application designed to help individuals achieve their personal financial goals. The app functions as an investment ecosystem — enabling users to track, manage, and grow their wealth through structured financial planning tools. At the time TopHawks was engaged, Mowize had 3,171 existing users and assets worth INR 4.4 billion listed on its platform.
Client Objective
Mowize needed to break out of slow organic growth and achieve rapid market penetration in Delhi and Gurgaon — India's most competitive financial services markets. Four specific goals were defined at engagement:
Scale from 1,000 to a meaningful user base that demonstrates product-market fit.
Establish Mowize as a trusted financial planning tool among Delhi NCR consumers.
Access BFSI-trained professionals without the delay and overhead of internal hiring.
Communicate the direct financial benefit of the Mowize investment ecosystem clearly.
The 6-Step Sales Outsourcing Strategy
TopHawks implemented a structured BOT sales outsourcing model — built specifically for fintech user acquisition in the BFSI sector.
Programme Management
A dedicated programme manager with deep BFSI sector experience was assigned to own the full operation — from team structure to daily performance oversight and client reporting.
Specialist Team Assembly
An 8-person field sales team was recruited specifically for their expertise in fintech and financial products — not generic sales reps, but professionals who could communicate investment app value credibly.
Product & ROI Training
All team members underwent intensive training on Mowize's product features, investment ecosystem, and — critically — how to demonstrate the personal financial ROI of the app in a 2–3 minute conversation.
Direct Field Sales Strategy
The core sales approach focused on direct ROI education — meeting potential users where they are (markets, RWAs, corporate parks) and showing them exactly how Mowize benefits their personal finances.
Incentive Architecture
Target-driven incentive structures were implemented from week one — aligning each sales rep's earnings directly with download and active user KPIs, creating daily motivation to hit and exceed targets.
Track-n-Train Monitoring
TopHawks's proprietary Track-n-Train application provided real-time field activity tracking, daily performance reports, visit verification, and training compliance monitoring — giving Mowize leadership full transparency into every field interaction.
✖ Before TopHawks
- Organic growth only — 1,000 total downloads.
- No BFSI-trained field sales capability.
- No real-time visibility into user acquisition activity.
- Slow hiring cycles delaying market entry.
- No structured incentive or performance system.
- Limited brand awareness in Delhi NCR.
✔ After TopHawks
- 30,000+ downloads — 30X growth achieved.
- 8-person BFSI specialist team deployed and operational.
- 100% real-time tracking via Track-n-Train platform.
- BOT model operational from week one — zero hiring delay.
- Incentive-led performance driving consistent outperformance.
- Strong brand recognition built across Delhi & Gurgaon.
Results Achieved
| Metric | Before TopHawks | After TopHawks |
|---|---|---|
| App Downloads | ~1,000 | 30,000+ (30X growth) |
| Sales Team | None (organic only) | 8 BFSI specialists deployed |
| Field Visibility | None | 100% real-time via Track-n-Train |
| Brand Awareness — Delhi NCR | Minimal | Significant — across target localities |
| User Financial Education | App-only (passive) | Active ROI education via field team |
| Deployment Model | — | BOT — transferable to in-house |
Growth Snapshot
Why Fintech Companies Use Sales Outsourcing
India's fintech market is growing rapidly — but acquiring users for financial apps is harder than consumer apps because users must trust the product with their money, not just their time. This creates a sales education challenge that is difficult to solve through digital marketing alone.
Sales outsourcing solves this by deploying trained financial product specialists who can have a face-to-face ROI conversation — showing users exactly how the app benefits their personal wealth in 2–3 minutes. This direct education model is significantly more effective for financial app adoption than performance marketing in segments with low digital financial literacy.
Additional reasons fintech companies outsource sales: faster deployment than internal hiring (no BFSI recruitment cycles), access to existing BFSI-trained talent pools, zero fixed HR overhead, and the BOT model's option to transfer a proven operation in-house once it is profitable and validated.
Frequently Asked Questions
What is sales outsourcing?
Sales outsourcing is the process of delegating part or all of your sales operations — from lead generation and field visits to product demos and closures — to a specialist third-party agency. The agency handles recruitment, training, deployment, performance management, and reporting, while the client focuses on product and operations. TopHawks provides end-to-end sales outsourcing across India for FMCG, fintech, telecom, EdTech, and consumer goods companies.
Why do fintech companies outsource sales in India?
Fintech companies outsource sales to accelerate user acquisition without building an expensive in-house sales infrastructure. Key reasons: access to BFSI-trained sales specialists who can explain complex financial products credibly, faster deployment than internal hiring, direct ROI education that drives app downloads and adoption in segments with lower digital financial literacy, and proprietary monitoring tools that provide full real-time visibility into field performance without HR management overhead.
How did TopHawks help Mowize grow from 1,000 to 30,000 downloads?
TopHawks implemented a Build-Operate-Transfer (BOT) sales outsourcing model — deploying an 8-person BFSI specialist field sales team across Delhi and Gurgaon. The programme included a dedicated BFSI programme manager, intensive product and ROI education training, a direct field sales strategy focused on showing users the personal financial benefit of the app, target-driven incentive structures, and Track-n-Train proprietary monitoring for real-time performance visibility. The result was 30X growth in app downloads — from 1,000 to 30,000+ users.
What is the Build-Operate-Transfer (BOT) model in sales outsourcing?
The Build-Operate-Transfer (BOT) model is a structured sales outsourcing framework where TopHawks: (1) Builds the complete sales operation — team, training, tools, processes, and KPI structure; (2) Operates it on behalf of the client with full performance accountability for a defined period; and (3) Optionally transfers the operation — including the trained team, processes, and systems — to the client as an internal function once it is proven and profitable. BOT is ideal for fintech and startup clients who want to scale rapidly with expert support and then internalise the capability.
What is Track-n-Train and how does it improve sales performance?
Track-n-Train is TopHawks's proprietary field sales monitoring application. It provides real-time GPS tracking of field rep activity, visit verification, daily performance reporting, and training compliance monitoring. For Mowize, it gave complete transparency into every field interaction — eliminating the delayed, unverified reporting of traditional field models and enabling rapid course-correction. Track-n-Train is available to all TopHawks clients as part of their outsourced sales programme.
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