Sales Outsourcing & Field Force Management Company in India — Everything We Do Involves Selling — or Building a Better Ecosystem for It.
TopHawks is a India-headquartered sales enablement company that has driven ₹680 crore+ in measurable client revenue for 500+ brands across 246 Indian cities since 2015 — outsourced sales teams, retail audits, merchandising, activations, staffing and field data, managed by one partner.
- Client revenue driven
- ₹680Cr+
- Field reps deployed
- 26,500+
- Brands served
- 500+
- Cities covered
- 246
- Years in operation
- 11
Trusted by 500+ brands
India's Pioneer Sales Enablement Organisation — Since 2015
Started with an initial corpus of ₹1.5 lakh, TopHawks grew to clock ₹85 crore in FY 2021–22 and has crossed ₹1 billion (₹100 crore) of sales revenue generated for clients in a single financial year.
Everything TopHawks does involves selling — or creating a better ecosystem for selling. Sales outsourcing and training put the right people in the field. Visual merchandising builds retail environments that convert. Mystery shopping and market research measure performance and drive targeted improvements. BTL campaigns create direct consumer engagement, and staffing services deploy the compliance-managed workforce that makes it all work.
- Founded
- 2015
- Headquarters
- Noida, Uttar Pradesh
- Company
- Translucent Pixel Otter Pvt. Ltd.
- Presence
- 32 hubs, 246 cities served
- Technology
- TracknTrain field platform
- Talent pool
- 1,75,000+ pre-vetted candidates
- 20 million+ FASTag activations for BlackBuck when FASTag became mandatory under the Government of India mandate
- 7,000+ Amazon sellers onboarded across 135 cities through the ATES Vendor Activation Programme
- Proprietary TracknTrain SaaS platform — real-time GPS, compliance tracking and client dashboards
- Mystery shopper and auditor network
- 1,00,000+
- Pre-vetted sales candidate database
- 1,75,000+
- Outsourced sales projects delivered
- 350+
- Average client satisfaction score
- 4.7/5
- Programme completion rate
- 100%
Six Services. One Partner. The Full Sales Stack.
Outsource your sales force, audit its execution, merchandise your shelf, activate your brand, staff your team and collect field data — one partner manages the complete revenue chain.
Service 01
Sales Outsourcing
Trained outsourced sales teams deployed across India with fast ramp-up — app downloads, vendor onboarding, product sales and modern trade tie-ups. 26,500+ field reps deployed in 246 cities for 500+ clients, generating ₹680 crore+ in client revenue.
- Managed Sales Team
- In-Store Promoters
- Vendor Onboarding
- B2B Outsourcing
Service 02
Mystery Shopping & Audits
Objective measurement and deep retail insight from 1,00,000+ shoppers across 200+ cities, with 5,000+ audits a month and a 100% completion rate. Customer experience, price check (SRP/MOP), store staff, retail operations and stock audits — all tracked in TracknTrain.
- Customer Experience
- Price Check (SRP/MOP)
- Store Staff Audit
- Stock Audit
Service 03
Visual Merchandising
Pan-India POS/POP and planogram design, deployment and maintenance. Every campaign is tech-enabled with real-time merchandising reports, executed by a trained field workforce across modern trade and general trade.
- Planogram Deployment
- PoSM Management
- GSB Installation
- Real-Time Reports
Service 04
Brand Activation & BTL
Brand promotion campaigns across BTL formats — lookwalkers, kiosk promotions, RWA branding, mall activations, roadshows and paper-cup marketing. 32-city presence, 25 warehouses and a 48-hour standard deployment TAT.
- Mall Activations
- Lookwalkers
- RWA Branding
- Roadshows
Service 05
Staffing Services
10,000+ professionals placed for 500+ brands through four models: temporary, temp-to-permanent, contract staffing and executive search. Full statutory compliance (PF, ESI, LWF) managed by TopHawks, a 1,75,000+ candidate database and a 48-hour standard deployment TAT.
- Temporary Staffing
- Contract Roles
- Executive Search
- Full Compliance
Service 06
Data Collection & Actionable Insights
CAPI-based data collection at scale for market intelligence and consumer research — competitor analysis, customer profiling, product research and distribution mapping, with drill-down tools, alert-driven reports and 24/7 web access through TracknTrain.
- CAPI Surveys
- Competitor Analysis
- Consumer Profiling
- Market Research
Why 500+ Brands Choose TopHawks as Their Sales Enablement Partner
TopHawks is a purpose-built sales enablement organisation where every service strengthens the others. The field force that sells also merchandises; the audit data that measures also trains.
One Partner for the Full Revenue Chain
Sales outsourcing, mystery audits, visual merchandising, brand activation, staffing and data collection under one mandate — no coordination gap between agencies.
TracknTrain — Proprietary Sales Tech Platform
Real-time GPS tracking, 200+ compliance checkpoints, lead CRM, expense management, training delivery and client dashboards for every field rep, every day.
1,75,000+ Pre-Vetted Sales Candidates
A proprietary sales candidate database built for exact-fit hiring, with HR business partners deployed on the ground in every major region.
100% Programme Completion
Across mystery shopping, brand activation and field sales delivery, TopHawks guarantees full programme completion — a standard held for 11 years.
4.7/5 Client Satisfaction Score
Built on direct one-on-one shopper management, no subcontracted quality editing, and continuous rather than one-time training cycles.
Ready to outsource your sales, audit your retail or activate your brand?
Tell us your objective and a specialist responds within 4 business hours with a tailored programme brief.
TracknTrain — Sales Force Automation
Every TopHawks programme is technology-tracked, from the first field deployment to the final client ROI report.
- Real-time GPS tracking
- Lead and deal dashboards
- Geotagged photo evidence
- e-Learning and m-Learning
- 200+ compliance checks
- Custom client dashboards
From Brief to Measurable Revenue — Our 4-Stage Execution Framework
Every TopHawks engagement follows the same execution framework that has produced ₹680 crore+ in documented client revenue.
Brief & Strategy Design
Your business objective becomes a precise programme design — target market, KPIs, city plan, team profile and compliance framework — defined before a single resource is deployed.
Sourcing & Certification
Candidates are drawn from the 1,75,000+ database, matched against role-specific competencies and certified through TracknTrain's training modules. Only certified resources are deployed.
Live Deployment & Tracking
Real-time GPS, geotagged photo evidence, 200+ compliance checkpoints and daily beat-plan reporting in TracknTrain give clients auditable visibility from day one.
ROI Reporting & Optimisation
Every programme closes with a structured insight report — reach, leads, conversions, cost per acquisition and compliance data — feeding directly into the next cycle.
What TopHawks Has Actually Delivered
Named clients, specific geographies and quantified outcomes from published case studies.
E-commerce vendor onboarding
Amazon ATES: 7,000+ Verified Sellers Onboarded Across 135 Cities
Amazon chose TopHawks as its sales outsourcing partner for the ATES Vendor Activation Programme, targeting smaller Indian cities with no prior marketplace presence. The programme continues toward a 500-city target.
- Sellers onboarded
- 7,000+
- Cities covered
- 135
- Quality compromise
- Zero
Retail visibility audit
Google Pixel: 35% Better Retail Execution Across 232+ Cities
Store-level visibility audits with fixture compliance scoring and geotagged photo evidence gave Google a real-time view of Pixel's retail brand health across India's modern trade.
- Execution improvement
- 35%
- Cities audited
- 232+
- Data delivery
- Real-time
Staffing and payroll
Urjakart: 26% Performance Surge With 100% Compliance in 11 Cities
Urjakart needed rapid field force expansion across North and East India without internal HR overhead. TopHawks deployed managed staffing and payroll in 11 cities simultaneously, tracked in TracknTrain.
- Performance surge
- 26%
- Compliance accuracy
- 100%
- Cities at once
- 11
9 More Published Case Studies
Flipkart, Tenoapp, Mowize, OYO, Healthfore, Eartron, Nokia, Placio and Eastman — each with a named client, geography and quantified outcome.
What Clients Say About Working With TopHawks
Feedback from sales heads, founders and operations leaders across India's most demanding sectors.
Amazon chose TopHawks as our sales outsourcing partner for the ATES Vendor Activation Programme. 7,000+ verified sellers onboarded across 135 cities that previously had no e-commerce marketplace presence — without any compromise in seller quality. The programme continues with a 500-city target.
Nikhil PatilHead – Vendor Management, Amazon India TopHawks has been a pivotal execution partner for Archies, managing sales and visual merchandising across our 100+ stores pan-India. Scaling across such a vast network is a significant challenge, yet their team consistently delivers with discipline and meticulous attention to detail. Whether it’s driving store-level sales performance or upholding premium visual standards across diverse regions, TopHawks ensures nothing is lost in translation.
Karan MoolchandaniOwner, Archies TopHawks exceeded our expectations. They assigned salespeople who worked on the ground with a dedicated project manager coordinating all data and presentations. Their CRM tool tracked every sales rep in real time. Our business improved significantly — genuinely the most efficient go-to-market execution we've experienced.
Prateek PujariChief Operating Officer, LetsTransport TopHawks deployed a managed staffing and payroll programme across 15 cities simultaneously for Industry Buying. 26% performance surge, 100% compliance accuracy — and zero internal HR overhead on our side. The Trackwick platform gave us complete visibility without any of the management complexity.
Rohit PansariChief Financial Officer, Industry Buying
Trusted by 500+ Brands Across India
From Fortune 500 multinationals to high-growth Indian startups across e-commerce, FMCG, pharma, telecom, consumer durables, QSR, edtech, logistics and hospitality — every engagement is delivered to the same standard.
32-City Presence
- Delhi NCR
- Mumbai
- Bengaluru
- Hyderabad
- Chennai
- Kolkata
- Pune
- Ahmedabad
- Jaipur
- Lucknow
- Chandigarh
- Bhopal
- Patna
- Ranchi
- +18 more cities
Sales Outsourcing in India: Questions We're Asked Most
Answers for brand managers, founders and sales heads before commissioning a first TopHawks programme.
What does TopHawks do?
TopHawks is a sales enablement company headquartered in Noida that builds and runs outsourced sales and field operations for brands across India. Its six connected services are sales outsourcing, mystery shopping and audits, visual merchandising, brand activation and BTL, staffing, and field data collection. Since 2015 it has driven ₹680 crore+ in client revenue for 500+ brands in 246 cities.
What is sales outsourcing?
Sales outsourcing means handing part or all of your sales function to a specialist partner that recruits, trains, deploys and manages the sales team against agreed targets. In India it is widely used for field sales, in-store promoters, vendor and merchant onboarding, and market entry, because brands can scale across cities quickly without adding permanent headcount or compliance overhead.
How much does sales outsourcing cost in India?
Cost depends on the role, cities, targets and team size, so every TopHawks programme is priced to the brief. Typical structures are a monthly fee per deployed representative (covering salary, statutory compliance, supervision and TracknTrain tracking), a performance-linked fee tied to agreed outcomes, or a paid pilot that moves to a success-based model. Share your objective and cities to get a costed brief within 4 business hours.
Which cities does TopHawks operate in?
TopHawks has permanent on-ground teams in 32 cities, including Delhi NCR, Mumbai, Bengaluru, Hyderabad, Chennai, Kolkata, Pune, Ahmedabad, Jaipur, Lucknow, Chandigarh, Bhopal, Patna and Ranchi. Mystery shopping coverage extends to 200+ cities, and field sales representatives have been deployed in 246 cities.
How quickly can TopHawks deploy a programme?
Standard timelines are 5–7 working days for sales outsourcing, 7–10 working days to launch a mystery shopping programme, and 48 hours for standard brand activation formats and pre-screened staffing roles. Mystery audit programmes deliver first results within 2–3 weeks of launch.
What is TracknTrain?
TracknTrain is TopHawks' proprietary field force management platform. It provides real-time GPS tracking of every field representative, geotagged and time-stamped photo evidence, 200+ compliance checkpoints, lead CRM, e-learning and m-learning, expense management, and client-facing KPI dashboards. It runs across every TopHawks programme, from Amazon seller onboarding to Google Pixel visibility audits.
Does TopHawks handle labour-law compliance for deployed staff?
Yes. For staffing and outsourced field teams, TopHawks manages statutory compliance — PF, ESI and LWF — along with payroll, so clients don't carry the HR and compliance overhead of a distributed field workforce.
Which industries does TopHawks work with?
TopHawks has delivered programmes for e-commerce (Amazon, Meesho, Swiggy), FMCG (P&G, Patanjali), pharma and healthcare (Cipla, Boehringer Ingelheim, Practo, Tynor), telecom (Airtel), consumer durables (A. O. Smith, Racold), QSR (KFC), edtech (Aakash BYJU'S, Extramarks), logistics (BlackBuck), hospitality (OYO) and consumer technology (Google Pixel).
Can TopHawks work with both startups and large enterprises?
Yes. Engagements range from 5-person pilots for funded startups to 200+ person field forces running in 11 cities at once for enterprise clients, as in the Urjakart case study. The 1,75,000+ candidate database and regional HR business partners keep the same quality standard at every scale.
How do I start working with TopHawks?
Fill in the form on this page, call or WhatsApp +91 98102 99632, or email sales@tophawks.com. A specialist replies within 4 business hours with a tailored programme brief. Business hours are Monday to Saturday, 10 am to 6 pm IST.
Expert Insights on Sales, Audits & Field Execution
Guides, market analysis and execution frameworks for sales heads, brand managers and founders.
- Sales Outsourcing
- Mystery Shopping
- Strategy
- B2B Outsourcing
- Mystery Audits
- All Articles
Ready to Build a Better Sales Ecosystem?
Tell us your objective — sales outsourcing, mystery audits, brand activation, visual merchandising, staffing or data collection. A TopHawks specialist responds with a tailored programme brief within 4 business hours.
- Call / WhatsApp+91 98102 99632
- Sales enquiriessales@tophawks.com
- Mystery shoppingmysteryshopping@tophawks.com
- Brand activationsactivations@tophawks.com
- Head office6A, Ground Floor, Logix Infotech Park, Sector 59, Noida, Uttar Pradesh 201301
Get a Free Programme Brief
We respond within 4 business hours, Monday–Saturday, 10 am–6 pm IST.
Confidential. We never share client information with third parties.