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Mall Activation

Get a popular BTL promotion medium to interact with consumers at point-of-sale, through our promotional activities and mall events.

  • Strategic Location
  • Conceptualizing & designing stands
  • Tech-enabled campaigns
  • Insight report submission

Are you looking for Mall Activation services?


+91 9810299632


What is meant by Mall Activation?

Image depicting brand displays and banners in mall

Mall Activation refers to the comprehensive set of strategies and activities employed to engage, interact with, and promote brands within the mall environment. It involves creating immersive experiences, eye-catching displays, and engaging activities that capture the attention of mall visitors and drive brand awareness, customer engagement, and sales. Tophawks specializes in developing and executing innovative mall activation campaigns that help brands stand out, create meaningful connections with their target audience, and maximize their presence in the mall setting.

Our Approach to Mall Promotional Activities

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Why Tophawks for Mall Activation Events?

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Extensive Mall Network

We have established strong partnerships and collaborations with various malls across different locations. This allows us to access prime locations, leverage footfall data, and tailor our activations to specific mall demographics, maximizing your brand’s reach and exposure.

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Innovative Concept Development

We specialize in crafting innovative and engaging concepts for mall activations that captivate audiences and leave a lasting impression. Providing you with unique mall activation ideas and real-time updates with in-depth insight is one of our capabilities.

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Seamless Execution

With years of experience in executing mall activation events, we have developed streamlined processes and efficient event management capabilities. A Pan India presence with warehouses in 15 cities enables us to deliver flawless solutions for your promotional activities and ideas.

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Engaging Brand Experiences

Our goal is to create immersive brand experiences that resonate with visitors and drive meaningful connections. Our carefully designed Mall Activation events have generated huge brand recall, sales numbers, and customer insights for our clients.

Our standout mall promotional concepts

Appreciated by the President of India with a National Film Award, Our Content has been acquired by Netflix for its productions. Barging into the world of Virtual Reality and Augmented Reality, serving 100 plus eminent corporate brands with coverage in 32 cities in India, TopHawks is a global experiential production house offering live-action, Animation, Virtual Reality and Augmented Reality support, to create engaging cinematic stories for your clients.

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Our Mall Promotion Activities

Mall promotion stall setup by Tophawks for KIA Car
Mall Promotion done for Johnny Walker by TopHawks
shopping mall advertising by installing screen at mall

Important Aspects to be considered in Mall Activation

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Tophawks specializes in crafting experiential mall activations that deliver unique and unforgettable experiences. Our expert team combines creativity, innovation, and meticulous planning to create immersive environments that captivate visitors and leave a lasting impact. From interactive displays and engaging activities to live performances and brand integration, Tophawks ensures that every aspect of the activation is carefully designed to resonate with the target audience. 3D Holographs, Photo Booths, 3D Models, Kids Games, Dance Master, Rotoscope, Immersive room, Experience centers, and much more. Our team designs custom campaigns as per your Product target market.

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In the realm of mall activations, our team specializes in the design and fabrication of unique content that captivates audiences. From custom-built booths and interactive displays to captivating stage setups and thematic decorations, Tophawks ensures that every aspect of the design and fabrication is meticulously executed to perfection. Mall Activations require installation setups that can be placed without any drilling or carpentry. We set up a fully customized drop & fix kits for the rapid execution of your campaigns. These are lightweight, portable mall activation setups ensuring easy transportation and reusability.

screenshot of dashboard for Mall brand activations

Reporting in a mall activation campaign is essential to evaluate its success, measure the return on investment, and gather valuable insights for future campaigns. Our in house proprietary tool, Track’n’Train enables us to deploy more than 200 checkpoints during the mall promotions to ensure perfect execution of the campaign. Each defined metric gets recorded which is then shared with the client for insights into the campaign progress.

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The duration of a mall campaign activity can vary depending on several factors, including the specific objectives, scale, and complexity of the campaign. Generally, mall campaigns can range from a few days to several weeks. Shorter campaigns may be focused on a specific promotion or event, while longer campaigns might involve multiple phases or ongoing brand presence in the mall. Tophawks offers flexible and customizable campaign durations to meet the specific needs of their clients and optimize the success of mall campaigns.

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Installation time: Before 11 am

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Dismantling time: Post 8 pm

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Size Limitation

The height of the mall activations kit should not be more than 8 feet. Certain malls may allow the height of up to 10 feet.

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Noise Limitation

Permissible noise levels during this time can range from 40 to 55 dB to ensure minimal disruption to neighboring businesses and residential areas.

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Placement Restriction

To ensure smooth pedestrian flow and accessibility, a minimum clearance of 5 feet might be required to allow for comfortable passage.

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