Establishing Eartron’s Indian Sales Network: A Distribution Case Study
How TopHawks built a full-scale sales hierarchy and automated order fulfillment to drive 400% customer growth for a global electronics brand.
Objective
Last-Mile Automation
Network
Distributors & Retailers
Performance
400% Growth
Status
Expanding to 9 New Cities
Distribution Sales Outsourcing Case Study: The Approach
In this Distribution Sales Outsourcing Case Study, TopHawks acted as the end-to-end execution partner for Eartron. Our mission was to eliminate stakeholders' grievances through automated order collection and establish a zero-gap fulfillment cycle across major Indian hubs.
Hierarchical Deployment
Built a structured team including ASM, Team Leaders, and FOS (Feet on Street) based on rigorous JD-competency assessments and industry training.
Strategic Beat Planning
Defined Target Groups (TGs) and prepared precise PJP (Permanent Journey Plans) and Beat Plans for seamless channel setup and retailer mapping.
SFA Integration
Every stakeholder was onboarded to our TracknTrain app, automating lead generation, expense management, and real-time order processing.
The Outcome
Customer Base Increase
Distributors Onboarded
Retailers Mapped
Active & Expanding Hubs
Initial Success Cities:
Next Phase: Currently scaling into 9 additional Indian cities.
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