Outsourcing Sales Case Study: TENOAPP
Tenoapp, a product of Propellum Infotech Private Limited, is a free school communication app. It is aimed at overcoming major communication challenges between teachers and parents by providing them with a platform for real-time updates and messaging.
Not only this, but it also hosts a myriad of other school-related activities and allows both parents and teachers to monitor children’s education & progress.
The main aim was to expand Tenoapp’s existing foothold in Tier-1 cities and establish a presence in Tier-2 cities.
TARGET CITIES: Delhi, Kolkata, Patna, Ahmedabad, Hyderabad, Bangalore, Vishakhapatnam
The following approach was adopted for project execution:
Sales professionals, having ‘institutional sales’ experience, were hired and trained in the target cities.
A training kit, along with guiding modules was provided, to quickly resolve all queries about the project.
Attendance tracking, reporting & KPI achievements were shared in real-time, along with daily acquisition reports.
Increased consumer awareness of the app
Effective & increased user engagement
Improved growth & profitability, via increased sales & target achievement
Tenoapp is now trusted by 3000+ schools & 400,000+ parents across India
Tenoapp has been awarded the ‘Education App of the Year’, for 2017, by India Today.
Ongoing project with 2-3 cities added monthly.