Outsourcing Sales Case Study: TENOAPP

Brief:

Tenoapp, a product of Propellum Infotech Private Limited, is a free school communication app. It is aimed at overcoming major communication challenges between teachers and parents by providing them with a platform for real-time updates and messaging.

Not only this, but it also hosts a myriad of other school-related activities and allows both parents and teachers to monitor children’s education & progress.

Tenoapp approached TOPhawks, the leading sales outsourcing company in India, for its sales outsourcing services. This was to establish its sales network across cities.

OBJECTIVE:

The main aim was to expand Tenoapp’s existing foothold in Tier-1 cities and establish a presence in Tier-2 cities.

TARGET CITIES: Delhi, Kolkata, Patna, Ahmedabad, Hyderabad, Bangalore, Vishakhapatnam

METHODOLOGY:

The following approach was adopted for project execution:

• Sales professionals, having ‘institutional sales’ experience, were hired and trained in the target cities.

• A training kit, along with guiding modules was provided, to quickly resolve all queries about the project.

• Attendance tracking, reporting & KPI achievements were shared in real-time, along with daily acquisition reports.

OUTCOME:

• Increased consumer awareness of the app

• Effective & increased user engagement

• Improved growth & profitability, via increased sales & target achievement

• Tenoapp is now trusted by 3000+ schools & 400,000+ parents across India

• Tenoapp has been awarded the ‘Education App of the Year’, for 2017, by India Today.

• Ongoing project with 2-3 cities added monthly.