tenoapp case study

Outsourcing Sales Case Study: TENOAPP


Tenoapp, a product of Propellum Infotech Private Limited, is a free school communication app. It is aimed at overcoming major communication challenges between teachers and parents by providing them with a platform for real-time updates and messaging.

Not only this, but it also hosts a myriad of other school-related activities and allows both parents and teachers to monitor children’s education & progress.

Tenoapp approached TOPhawks, the leading sales outsourcing company in India, for its sales outsourcing services. This was to establish its sales network across cities.


The main aim was to expand Tenoapp’s existing foothold in Tier-1 cities and establish a presence in Tier-2 cities.

TARGET CITIES: Delhi, Kolkata, Patna, Ahmedabad, Hyderabad, Bangalore, Vishakhapatnam


The following approach was adopted for project execution:

  • Sales professionals, having ‘institutional sales’ experience, were hired and trained in the target cities.

  • A training kit, along with guiding modules was provided, to quickly resolve all queries about the project.

  • Attendance tracking, reporting & KPI achievements were shared in real-time, along with daily acquisition reports.


  • Increased consumer awareness of the app

  • Effective & increased user engagement

  • Improved growth & profitability, via increased sales & target achievement

  • Tenoapp is now trusted by 3000+ schools & 400,000+ parents across India

  • Tenoapp has been awarded the ‘Education App of the Year’, for 2017, by India Today.

  • Ongoing project with 2-3 cities added monthly.