Mall activation is a BTL promotions medium wherein the brand interacts with consumers to build brand affinity with the product and company, particulary in a mall area.

Why Tophawks?

    • TopHawks is a pioneer in introducing activation events at malls, providing end -to- end execution of the entire campaigns.

    • Our carefully designed BTL Activation events have generated huge brand recall, sales numbers and customer insights for our clients.

    • A Pan India presence with warehouses in 15 cities enable us to deliver seamless solutions for your promotional activities.
    • Our Tech enabled brand campaigns ensure real time updates with in depth insights about every metric you want to measure during activation events.

Our Objectives

    • BTL promotional activities and activation at shopping malls presents an opportunity to showcase your brand and products at locations people are most probable to purchase things.
    • A whopping 75% of conversion rate can be achieved during mall promotions if right set of promoters are deployed with an effective plan.
    • Get your brand right into the minds of your target customers through effective shopping mall promotional activities.
    • Right from conceptualising and designing the stands to acquiring mall permissions, Training promoters to deploying them & capturing feedback data from prospective consumers, Tophawks provides end to end solution to its clients for their mall promotions & activations.


The following mall activation rules and regulations are general in nature and are subject to changes as per mall’s specific regulations:

Prior booking of the mall activation space is mandatory.

We have tie-ups with all the prominent malls in metro cities and get you the best rates for space bookings.

Malls increase the rate of centre court bookings during peak hours and festive seasons.
A gestation period of 30 days is required before kick off of campaign for recce of target malls, acquiring permissions and logistics.

We provide conceptualising & 3D modelling service of Activation kits according to client’s vision, brief & event specifics.

Our in house proprietary tool, Track’n’Train enables us to deploy more than 200 checkpoints during the mall promotions to ensure absolutely perfect execution of the campaign.
Each defined metric gets recorded which is then shared with the client for insights into the campaign progress.

Installation time: Before 11 am

Dismantling time: Post 8 pm

The height of the mall activations kit should not be more than 8 feet.

Certain malls may allow the height of up to 10 feet.