tenoapp case study

Tenoapp, a product of Propellum Infotech Private Limited, is a free, school communication app, aimed at overcoming the major communication challenge between teachers & parents, by providing them a platform for real-time updates and messaging. Not only this, it hosts a myriad of other school-related activities, & allows both, parents and teachers, to monitor the education & progress of children. Tenoapp approached Tophawks for their sales outsourcing services to establish their sales network across cities.

OBJECTIVE:

The main aim was to expand Tenoapp’s existing foothold in Tier-1 cities and establish the presence in Tier-2 cities.

TARGET CITIES:  Delhi, Kolkata, Patna, Ahmedabad, Hyderabad, Bangalore, Vishakhapatnam

METHODOLOGY:

The following approach was adopted for project execution:

  • Sales professional, having ‘institutional sales’ experience, were hired and trained in the target cities.
  • A training kit, along with guiding modules was provided, to quickly resolve all queries pertaining to the project.
  • Attendance tracking, reporting & KPI achievements were shared on a real-time basis, along with daily acquisition reports.

OUTCOME:

  • Increased consumer awareness about the app
  • Effective & increased user engagement
  • Improved growth & profitability, via increased sales & target achievement
  • Tenoapp is now trusted by 3000+ schools & 400,000+ parents across India
  • Tenoapp has been awarded as the ‘Education App of the year’, for 2017, by India Today.
  • On going project with 2-3 cities added every month in the portfolio.