tenoapp case study

Outsourcing Sales Case Study: TENOAPP


Tenoapp, a product of Propellum Infotech Private Limited, is a free, school communication app, aimed at overcoming the major communication challenge between teachers & parents, by providing them a platform for real-time updates and messaging.

Not only this, but it also hosts a myriad of other school-related activities, & allows both, parents and teachers, to monitor the education & progress of children.

Tenoapp approached Tophawks which is the best Sales Outsourcing company in India for its sales outsourcing services to establish its sales network across cities.


The main aim was to expand Tenoapp’s existing foothold in Tier-1 cities and establish a presence in Tier-2 cities.

TARGET CITIES:  Delhi, Kolkata, Patna, Ahmedabad, Hyderabad, Bangalore, Vishakhapatnam


The following approach was adopted for project execution:

  • Sales professionals, having ‘institutional sales’ experience, were hired and trained in the target cities.
  • A training kit, along with guiding modules was provided, to quickly resolve all queries about the project.
  • Attendance tracking, reporting & KPI achievements were shared on a real-time basis, along with daily acquisition reports.


  • Increased consumer awareness about the app
  • Effective & increased user engagement
  • Improved growth & profitability, via increased sales & target achievement
  • Tenoapp is now trusted by 3000+ schools & 400,000+ parents across India
  • Tenoapp has been awarded as the ‘Education App of the year’, for 2017, by India Today.
  • Ongoing project with 2-3 cities added every month in the portfolio.