Outsourcing Sales Case Study: TENOAPP

Brief:

Tenoapp, a product of Propellum Infotech Private Limited, is a free, school communication app, aimed at overcoming the major communication challenge between teachers & parents, by providing them a platform for real-time updates and messaging.

Not only this, but it also hosts a myriad of other school-related activities, & allows both, parents and teachers, to monitor the education & progress of children.

Tenoapp approached Tophawks which is the best Sales Outsourcing company in India for its sales outsourcing services to establish its sales network across cities.

OBJECTIVE:

The main aim was to expand Tenoapp’s existing foothold in Tier-1 cities and establish a presence in Tier-2 cities.

TARGET CITIES:  Delhi, Kolkata, Patna, Ahmedabad, Hyderabad, Bangalore, Vishakhapatnam

METHODOLOGY:

The following approach was adopted for project execution:

• Sales professionals, having ‘institutional sales’ experience, were hired and trained in the target cities.
• A training kit, along with guiding modules was provided, to quickly resolve all queries about the project.
• Attendance tracking, reporting & KPI achievements were shared on a real-time basis, along with daily acquisition reports.

OUTCOME:

• Increased consumer awareness about the app
• Effective & increased user engagement
• Improved growth & profitability, via increased sales & target achievement
• Tenoapp is now trusted by 3000+ schools & 400,000+ parents across India
• Tenoapp has been awarded as the ‘Education App of the year’, for 2017, by India Today.
• Ongoing project with 2-3 cities added every month in the portfolio.