How BTL campaigns can improve brand visibility and shoot up sales? INTRODUCTION Brooding over ways to increase your company’s sales? Things might...

Marketing is a long term process focussed at satisfying the needs and wants of the customers by analysing, designing, producing and delivering...

Has it ever happened with you that you’re driving or walking past a colony and you see a big hoarding above the colony’s main entrance gate?...

BTL promotions When it comes to competition in the market it is cutthroat. How do businesses survive in such a scenario? Do you face the issue of...