Darwin rightly said that evolution is all about the survival of the fittest.
Those who don’t adapt well with time end up on the verge of extinction. It isn’t a concept restricted to living beings but is applicable to every sphere be it environment and business.
Long gone are the times when we used to travel to different stores in the market to do our grocery shopping. With the introduction of the liberalization, privatization and globalization policy by the then Finance Minister, Mr. Manmohan Singh, opened doors for foreign direct investment which has taken the Indian market to a stage from which it has never looked back. India has finally entered the era of supermarkets where a customer can find all items of hi/her need under one roof. But it is said that with positives comes negatives. Though it has become easier for the customers, the competition amongst the sellers has increased manifold. With all the products from different sellers being placed in one section, firms are competing in order to gain the customer’s attention and increase demand and eventually market share and profits. One of the most common method used by firms nowadays to lure customers is the use of “In-Store promotion” through promoters.
In-Store Promotion is a type of in-store marketing to increase the footfall in the store and make people aware of particular product at the point of sale. The store provides you with various touch points of making people aware and communicating value of the product. All this helps in luring the customers moreover it helps in creating a long lasting impression in the minds of the customers ensuring a long term customer loyalty. It leads to impulse buying from the customers. The in-store promotion plays a crucial role in switching of brands by the consumers. The techniques that are used are Coupons, signs, banners, TV videos, announcements etc. Product display & location is another type of In-store promotion tactic that is being followed. The products are placed in such a manner that they catch the eye of the shopper and lures them to come and give it a try. The products which are being promoted are placed at end of the aisles or at different secondary locations in the store where they are more visible to the shopper.
For example: Kellogg’s have appointed one breakfast ambassador in many of the modern trade stores. The breakfast ambassador’s work is to make the people taste Kellogg’s cornflakes & its different flavours in the store.
One of the leading organisations assisting the businesses in marketing their products in an effective manner is Top Hawks. It assist the clients throughout the process. With our highly qualified and goal oriented workforce, Top Hawks delivers quality results to clients. Client satisfaction is our first priority and with our services like market research, mystery shopping and ecommerce support services.We are a one stop solution for all your business needs.