What is POSM?

POSM stands for Point Of Sales Materials.

POSM is basically advertising materials that are used to display brand information to the users.

It is a part of the visual merchandising or promotions campaign tool.

There are different kinds of POSM’s used by brands for their advertising campaigns. For example Dummy Boxes, Posters, Shelf Branding, Dangler, Danger, Wobblers, etc.

These materials are used for executing advertising campaigns, exhibitions, and presentations. These materials attract consumer attention and promote the brand.

Because of POSM appealing and informative nature, these materials are capable of stimulating purchases directly at the point of sale.

The team of TOPHAWKS designers is prepared to offer the most creative solutions for the development of POS materials.

POSM is a promotion undertaken by a business organization in the area where a sale takes place. For example – A chocolate manufacturer may provide special stands to display its products in a shop.

It has become critical for marketers to provide the right communication material to the time-deficient people, at the point of purchase. Point of Sales advertising materials is often considered important because they initiate impulse purchases. The other objectives for using POSM materials include increasing visibility, increasing recall, providing information, initiating query generating, and emphasizing POSM intoning of the brand.

POSM is normally available at the checkouts, counters, etc where the final sale is happening, where the consumer/shopper is actually paying for her purchases.

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