visual merchandising in retail

Retail Visual Merchandising Services

Retail visual merchandising companies or visual merchandising display is a technique that the companies use to attract customer’s attention towards the store. Visual merchandise includes any product, merchandise or décor’ that the customer sees inside or outside the store which attracts him/her to go inside and enquire. Visual displays like decorations, the layout of the store, products on display, etc. are responsible for attracting the customers. The whole purpose of retail visual merchandising displays is to attract customer’s attention to come into their stores and convince them to spend money on their products.

Visual merchandising companies put in a lot of brain and efforts to put the best of what they’ve got on the display for everyone to see. It starts from the outside of the store and then to the interiors. The window display of the stores is customized with professional guidance, keeping in mind the cool merchandise and bright, attractive colours to pop out the eyes of its customers. Adding personalized effects to the visual merchandising services may raise the percentage of customer interactions making them capable of expecting maximized sales.

This technique used by the retail visual merchandising companies is very effective when it comes to customer attraction. These companies focus on creating that aura of the store which people will find difficult to resist without going in. The companies try to create that visual effect through Flooring, lighting, décor’, Mannequins’ clothes, display and design, signage and logo, entry and window displays. All of these factors affect the decision of the target audience to enter the store or not, which significantly affects the sales of the business

Visual merchandising or retail visual merchandising display is an emerging selling technique that keeps the role of the employee and generates more returns, thereby helping in the reduced marketing budget. It is an effective way of developing floor plans in accordance to the brand requirements and giving a different dimension to the 3D stall design and adding the same effect to visual merchandising services. We are one of the top retail merchandising companies in India having worked for more than 80 companies for their visual merchandising needs. As one of the leading retail visual merchandising companies, we help in raising the customer engagements and thereby maximising the sales.

In retail visual merchandising services, the brand and your product that are displayed are done in such a way that effectively attracts consumers from the focused markets. All-in-all, visual merchandising also helps in drawing in maximum customers by facilitating customer engagements and bringing your product’s best features and benefits. Some of the appealing visual merchandising ideas include retail visual merchandising, visual merchandising window display and VM kits that help you communicate your brand to the target audience.

Why Choose Tophawks visual merchandising?


One witty and skilful idea to make your brand literally shine is to back-lit the signage on the outside and inside of the store. This will make your visual merchandising display a lot more attractive than the simple basic branding. These merchandising display kits will make the brand more attractive and lure in customers for the store.


With the wide scope of options available for the creative design possibilities, choosing the correct one for your visual merchandising display will grant success to your promotional activities. The retail merchandising companies can select creative designs to promote their services every time a new product launches.


An end to end solution with respect to Point of sale merchandise designing, deployment and periodic maintenance is offered to our clients. This enables us to have a seamless & quick execution of the entire activity. Our thoroughly trained merchandising team ensure the best industry practices are being followed while deployment. Through our reporting app, they ensure real-time store level execution visibility for clients with photos, time stamps and geolocation.


Another great feature offered to clients is periodic fixture hygiene recce. The captured visual reports get shared with clients and a permanent journey plan is put in place for maintenance of merchandising materials. The visual merchandising companies have the option to play with the designs, opt for replacements and innovations as per their vision.

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