Wolf codes case study

Wolf codes private limited, a part of the renowned Shashi Group of Companies, facilitates ICT Labs products, by providing a wide & established the distribution network in the Indian as well as global market. Primarily, the Wolf codes focus on bridging the gap between software businesses that want to expand their frontiers, with customers that require their software solutions. Wolf Codes approached Tophawks for their Sales outsourcing services to get their sales network established.


The product in focus was a dedicated state-of-the-art software, catering to the subjects of Computer Science & General Knowledge (standards 1-8), mapped to the books free of cost. The client approached TopHawks for:

  • The immediate kick-off of the project in Kolkata, Ahmedabad, Hyderabad, Patna, Bangalore, Mumbai, Jaipur & Pune.
  • End-to-end management of the program, starting right from hiring the FOS, training them, planning school visits until order generation & delivery.


  • A good quality sales team, having prior experience of ‘institutional selling’, was deployed in the target cities. The hiring & deployment was completed in a week’s time for the immediate execution of the project.
  • Repeated training sessions were held for thorough product demonstration and clarity.
  • To have uninterrupted and actionable information flow to the concerned stakeholders, we deployed ‘Track-n-train’ to capture daily attendance & field tracking, customer details, orders, etc.


  • Established presence in the target cities within the stipulated time-frame.
  • Detailed & exhaustive daily reporting of product demonstration & conversion percentage.
  • Basis the orders & the feedback received, promotional offers were launched, which ensured greater revenue & profitability.
  • The end-to-end program management let the client gain an insight into all the layers of the existing business, & helped them improve their process.