- A customer’s experience depends on a variety of factors such as the ambiance, quality of interaction with the staff, facilities and infrastructure, the billing process and many other aspects of customer service.
- Our mystery shopping process objectively measures the customer’s experience by simulating a customer visit to your store, restaurant, branch or any such location. Mystery shoppers who match the profile of your target audience visit locations secretly as customers and measure the key parameters of their experience on dozens of objective and subjective parameters.
We deploy technology to collect the data in a real-time, reliable, transparent and media-rich way. A weighted average indexing process then translates these measures into an index that you can use to objectively evaluate the quality of execution at your locations. Measurements and insights are reported at a location level, and can also be aggregated at any level of
Measurements and insights are reported at a location level, and can also be aggregated at any level of organizational structure or geography. The detailed subjective analysis in reports provides a customer’s view of their experience.