A trade loyalty program is a long-term program for trade partners with certain plans which provide additional benefits to the trade partners. Any trade Loyalty Program focuses on what trade partners do for the company and what they get in return from the company. The first thing it aims at is what the requirements of the company are. It is done by designing point structures that consist of everything required from the company’s side.

This program is especially profitable to the high valued and loyal trade partners and enhances business growth and association over long periods. This program provides a comfortable and reliable channel of communication between the brand and important trade partners. It is most important for a loyalty program to have multiple touchpoints so that the program enjoys top-of-the-mind recall.