What is TOMA???
TOMA stands for Top-of-Mind-Awareness. Awareness is the extent to which a brand is recognized by consumers at large. Top-of-mind awareness is an important concept in Consumer Behavior, marketing research and marketing communications. Top-of-mind awareness is one measure of how well brands rank in the minds of consumers. In marketing, top-of-mind awareness (TOMA) refers to a brand or specific product being first in customers’ minds when thinking of a particular industry or category. Top-of-mind awareness is a special form of brand awareness. Companies attempt to build brand awareness through media exposure on channels such as internet, radio, newspapers, television, magazines and social media.