RWA Branding Case Study – CARS24

Objective:

The key objective of this project is to execute RWA Branding by Glow Sign Board installation & branding of creatives to different channels at Cars24 across India. Maintaining hygiene & quality of visibility across all trades & channels.

 Methodology:

• Identifying and reporting outlets to the client for GSB/RWA branding at Cars24

• Outlet enrolment for execution

• Training vendors on the recce, execution guidelines, and collecting required documentation to support proof of execution and billing processing.

• Prioritizing job execution on the ground through trade/channels

• Visual suggestion

• Coordination of the entire activity. Team alignment, recce, cost & visuals adaptation approval, necessary work permit arrangement on site for execution on the ground.

• Execution of the job on the ground

• Reporting & validation

Outcome:

• Execution of the activity at all outlets assigned across PAN India

• Collecting geo-coordinates of all outlets

• Increased product awareness

• Increased brand visibility

• 100% involvement by all retailers leads to healthy partner contribution

We assist brands with in-shop, outdoor, and RWA branding for new product launches, specific events, visual changeover, VM setup for the upcoming store, and generic campaigns. Outdoor, and with the assist

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