150+ Sales Positions.
3+ Years.
One Strategic Partnership.
How TopHawks engineered an agile, territory-led recruitment engine to support Tynor's recurring Medical Representative and healthcare sales hiring across India.
How has TopHawks sustained Tynor's sales recruitment for over 3 years?
Frontline sales attrition and market expansion require a reliable, on-demand candidate engine rather than disconnected one-off hiring sprints.
The Solution: TopHawks created an ongoing, territory-specific recruitment architecture that continuously sources, pre-screens, and qualifies Medical Representatives and field-sales professionals. Across a 3+ year partnership, this sustained pipeline has closed 150+ sales positions with reduced time-to-hire and superior field-readiness.
A Global Leader in Orthotic Care & Rehabilitation
Tynor is India’s largest manufacturer of orthopaedic appliances and fracture aids, maintaining an international footprint spanning 60+ countries and three decades of product innovation.
Operating in a highly specialised clinical and OTC distribution environment, Tynor’s commercial workforce interacts directly with orthopaedic surgeons, hospitals, pharmacies, and surgical retailers. Hiring requires individuals with high scientific acumen, local language capabilities, and territory relationships.
Overcoming High Friction in Healthcare Commercial Hiring
Deploying field talent in medical devices and pharmaceuticals presents distinct obstacles compared to general FMCG recruitment.
Specialised Medical Acumen
Candidates need functional understanding of orthotic supports, clinical terminology, and doctor-engagement pathways.
Territory-Specific Mapping
Frontline reps require established chemist relationships, surgical dealer networks, and local geographical familiarity.
Recurring Hiring Cycles
Territory expansions, promotions, and industry attrition require ongoing sourcing without restarting pipeline momentum.
Quality Screening at Scale
Ensuring candidate communication, work ethic, and travel willingness before final hiring-manager interviews.
Multi-Channel Infrastructure for Ongoing Talent Delivery
Rather than relying solely on reactive job postings, TopHawks maintains an active talent ecosystem spanning Tier 1, 2, and 3 medical clusters across India.
This setup enables rapid candidate shortlisting within 48 to 72 hours of receiving new territory mandates.
A Repeatable 6-Step Staffing Framework
A structured workflow ensures consistent hiring standards across every batch of requirements.
Requirement Scoping
Aligning target medical disciplines, beat structures, compensation bands, and territory expectations.
Active & Passive Sourcing
Deploying specialized job portals, alumni networks, and local recruitment partners simultaneously.
Rigorous Pre-Screening
Two-tier internal evaluation covering previous sales quotas, clinical comprehension, and communication.
Interview Coordination
Managing end-to-end interview rounds with Area Sales Managers (ASMs) and Regional Sales Managers (RSMs).
Offer Handholding
Proactive negotiation management, notice-period tracking, and candidate engagement to minimize dropouts.
Post-Joining Check-Ins
Continuous follow-ups during initial training and territory onboarding to ensure performance stability.
A Proven Long-Term Commercial Impact
Key delivery metrics achieved over three years of recruitment collaboration.
Frontline Positions Closed
Cumulative medical representatives, sales executives, and area specialists onboarded across multiple states.
Years of Partnership
Continuously active recruitment partner, demonstrating high hiring-manager retention and trust.
Average Fulfillment Cycle
Drastically lowered standard industry replacement timelines for urgent territory vacancies.
Healthcare & Medical Sales Staffing Explained
How long has TopHawks partnered with Tynor?
TopHawks has supported Tynor as a strategic recruitment and staffing partner for more than three consecutive years.
How many roles has TopHawks closed for Tynor?
Over 150 Medical Representative, territory sales, and commercial positions have been closed across various Indian states.
What specific profiles are recruited for Tynor?
The engagement focuses primarily on Medical Representatives (MRs), Orthopaedic Product Specialists, Chemist Detailers, and Frontline Field Sales Officers.
Is this an outsourced staffing or permanent placement model?
TopHawks supports flexible engagement models, including permanent lateral recruitment, high-volume recurring staffing, and temp-to-perm sales force models.
How does TopHawks assess candidate suitability for Medical Representative roles?
Candidates are evaluated for clinical communication, previous doctor detailing experience, chemistry/biology background where necessary, vehicle mobility, and local retail chemist networks.