How to On-board New Sellers on a Platform?
Marketplaces are principal avenues of selling for manufacturers.
These marketing platforms can be offline or online. Generally, it is a struggle for new sellers to dig their feet at a marketplace. Although, it doesn’t mean they cannot.
Every marketplace is functioning because of the presence of sellers.
Who would fulfill the demands of the vast population?
Who would serve the needs of varied buyers?
Or, Who would initiate a marketplace and economy?
The above questions are indomitably relevant. It is necessary that old sellers maintain their position and new sellers onboard the marketplaces as well.
Therefore, we dedicate some points on- How to onboard new sellers on a platform?
1. FOS approaching the Seller
To kick start every online mode, an offline approach is inevitable.
The selling platform needs to send FOS to find sellers of different products.
Acquaint them about the selling platform.
Convince them about the perks of the same.
There are a lot of sellers in small towns and villages. Getting them registered on online portals can help increase their businesses. Since digitization is the key to a successful business in the current scenario, therefore, such initiatives are necessary.
For both the selling platform and the seller it is a good opportunity to gain business.
2. Explain the Seller about the Online Marketplace
Post approaching the seller, he is supposed to be made aware of the working of online mode.
Therefore, the FOS should explain:
How online selling works?
What are the client platform details?
How will clients approach them via this mode?
How activities are automated?
This is how; the FOS can convince the seller for the same.
Therefore, the FOS needs to acquaint the prospective seller about the platform and help him onboard it for his business.
3. Provide a Demo
A seller would only be convinced once he has a demo for the platform. He should be allowed to access it once before on-boarding it.
As a result, he would get an idea how his business can be facilitated via online mode. He will get access to a wide consumer base and expand his region of economic activities.
Ultimately, FOS can better persuade small town businessmen through a live demo.
In the demo it is important to make sure, the seller gets to know, how:
To update his catalogue?
To approach sellers?
Will sellers approach him?
To Respond to them?
Payments and delivery can be scheduled?
Can sales be executed with a no-brainer?
Undoubtedly, it will become easier for the seller to set up his business on the platform shared.
4. Upload Catalogue
Finally, when the seller is all set to onboard it, FOS should help the seller to upload the catalogue on the online platform.
It should be noted, a complete catalogue along with prices is uploaded. The seller can also be made aware about the other sellers for a competitive approach.
Moreover, it is the responsibility of the FOS to make sure the credibility of the seller he is on-boarding in the marketplace. FOS should ask for necessary documents and verify them.
As a result, the seller can be held accountable for any mischief on his part. The buyer would also be more comfortable for making purchases through such a platform.
Without a doubt, such a platform can become a reliable source for sales and purchase.
5. Are the sellers ready for Online Sales?
Perhaps, the sellers are finally on-boarded.
But, it needs to be made sure whether they are completely up-breast with the functioning of the same.
It is to be noted that sellers need to be trained to receive orders and know the delivery fulfillment chain.
If they fail to do so, the agenda of the entire process is futile. This will also lead to poor user experience of the platform.
They need to be taught how to respond to queries for their product in least time. In addition to it, they should know how payments and delivery can be processed in the best manner.
The seller should keep updating his catalogue and price as per the market demands. If something is out of stock, it should be edited immediately.
Hence, the seller should be prepared to establish his business efficiently on an online platform.
6. What should be the Final Action?
In order to ensure the best, whether the seller is at ease with the online mode or not, the FOS should help with initial orders.
Besides demo, if sellers are helped in executing initial sales on the platform, they will gain confidence in doing it themselves. They would be able to explore the dynamics of the online mode. They would be practically aware of the working of such a platform.
More or less, the platform, the seller and the buyer will be satisfied at the end.
Nevertheless, there are risks associated with every marketplace, online mode is gaining popularity. Easy, fast and credible are the features of the same.
Buyers can easily compare sellers and sellers too can know the buyer’s preference. Therefore, best sellers are identified. The small manufacturers or businesses get better exposure for their products.
On-boarding sellers on the market platforms is good for the economy at large. Consequently, every stakeholder of the market gets a gaining position!
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