Scaled Mowize from 1,000 to 30,000+ Users
Fintech Growth using Field Sales + BOT Model
Downloads
Growth
Expansion
Quick Summary
TopHawks scaled Mowize from 1,000 to 30,000+ users by deploying trained field sales teams, using a Build-Operate-Transfer (BOT) model, and leveraging Track-n-Train monitoring technology.
Why TopHawks?
- ₹650+ Crore Revenue Generated (FY 24–25)
- Pan India Sales Deployment
- BFSI & Fintech Specialists
- Proprietary Monitoring Technology
Sales Outsourcing Case Study: Mowize Fintech App
This sales outsourcing case study highlights how TopHawks helped Mowize, a premier financial management mobile application, scale its user base rapidly using a structured outsourced sales strategy and trained field teams.
About Mowize
[Image: Mowize Brand Identity]
Mowize is a comprehensive financial management mobile application designed to help individuals achieve their personal financial goals. The app acts as an investment ecosystem where users can track, manage, and grow their wealth through structured financial planning tools.
Client Objective
Mowize aimed to significantly expand its customer base and improve market penetration for its mobile application. At the time of engagement, the platform had 3,171 existing users and assets worth INR 4,398,363,148 listed on its domain.
- Increase mobile app downloads
- Build strong brand awareness in Delhi and Gurgaon
- Deploy an experienced outsourced sales team
- Educate potential users about financial investment tools
Sales Outsourcing Strategy Implemented by TopHawks
TopHawks implemented a structured sales outsourcing model.
1. Program Management
A program manager with deep experience in the BFSI sector was assigned to oversee operations.
2. Building a Specialized Sales Team
A diverse team of eight sales professionals was recruited specifically for their expertise in fintech products.
3. Sales Training and Product Education
Team members underwent intensive training to ensure they could communicate Mowize's value proposition clearly.
4. Field Sales Strategy
The strategy focused on direct ROI education, showing users exactly how the app benefits their wallet.
5. Motivation and Incentives
Target-driven incentives were implemented to maintain high team performance.
6. Sales Monitoring and Reporting
The proprietary Track-n-Train monitoring application was used for real-time data transparency.
[Image Container: Track-n-Train Dashboard]
Results Achieved
- Significant increase in brand awareness across target cities (Delhi NCR)
- Mobile app downloads increased from 1,000 to 30,000
- Structured outsourced sales team successfully deployed
- Improved customer education about financial investments
Why Companies Use Sales Outsourcing
Sales outsourcing allows businesses to rapidly scale their customer acquisition without building an in-house sales infrastructure, reducing overhead and accelerating time-to-market.
Frequently Asked Questions
What is sales outsourcing?
Sales outsourcing is the process of hiring a third-party company like TopHawks to handle part or all of your sales operations, from lead generation to closing.
Why do fintech companies outsource sales?
Fintech companies outsource sales to accelerate user acquisition, tap into specialized financial sales expertise, and scale without the HR burden of a large in-house team.
How did TopHawks help Mowize grow?
TopHawks implemented a BOT (Build-Operate-Transfer) model, deployed a trained field force in Delhi NCR, and scaled downloads from 1,000 to 30,000+.
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