The importance of retail visual merchandising
Everyone who is aware of the food and hotel industry knows the very famous saying that you eat with your eyes first. The phrase puts emphasis on the presentation of the food on the plate which shall lure the person to eat it. A similar concept is very popular in the marketing sector know as retail visual merchandising. As the name suggests, it involves the creation of 3-D real life like copies of the product by the marketers so that the customers can see what the actual product looks like.
Retail visual merchandising is very important for making the customers aware of the size, features and look of the product so that they can make an informed decision.
Aim of marketing using Retail Visual Merchandising
The main aim of marketing is to create superior customer relations and by using Retail Visual Merchandising, the marketer can ensure that the customers are fully aware of the product and superior customer relations can establish. The most common use of it is in the mobile phone industry wherein all the retail stores offer dummy copies of the mobile phones so that the user can feel and observe the features of the smartphones before deciding on the purchasing decision. This method is also very popular in kiosk marketing where marketers make available real life like copies of their products in order to get very valuable customer feedback.
Major Disadvantage of retail visual merchandising
One major disadvantage of using it is that it involves use cost and time efforts from the part of the company, therefore, these methods are not very feasible for medium and small enterprises.
Role of Tophawks:
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