The new tactic of Sales – Visual Merchandising
Have you ever noticed the tidy, curated product displays that visually highlight their items for the sale? These all come under the tactics of visual merchandising, where the owner of the shop is displaying their superior products with the alluring exterior looks thus attracting the customers.
What do you mean by visual merchandising :
Visual merchandising employs the art of optimizing your retail store and product displays for maximum revenue.
It is a way of presenting or displaying products in a way that makes them visually appealing and desirable.
This can also be termed as the art of increasing the sale of products by effectively and sensibly displaying them at the retail outlet. This visual merchandising is an art of science which deals with the psychology of customers.
Visual merchandising is the art of selling as it includes many visual elements; it uses lines, colors, lighting, proportions, and spacing to create beautiful and harmonious presentations.
Visual merchandising is also a science, which has a specific purpose and uses concepts from psychology to influence a shopper’s emotions and purchasing behavior.
Goals of visual merchandising :
Visual Merchandising helps the customers to easily find out what they are looking for. It helps the customers to know about the latest trends in fashion. It keeps the customers updated with the latest trends of fashion.
The customer without any help can decide what he intends to buy. Retail Visual merchandising helps in increasing the sales of the retail stores and results in an elevated level of customer satisfaction.
The customers can quickly decide what all they need and thus visual merchandising makes shopping a pleasant experience. Visual merchandising gives the store its unique image and makes it distinct from others.
The tactics used in visual merchandising :
- The Pyramid Rule :
The “Pyramid Principle,” includes where if you have one item at the top, and all other items “one step down,” it forces the eye to look at the focal point and then work it’s way down.
There is an endless array of visual cues you can play around with to communicate your message. From using colors for their psychological triggers to leveraging lighting, symmetry, balance, contrast, and focus to direct and control where a customer looks and for how long. It’s one of the fascinating components of visual merchandising.
The music you play in your retail store has a profound but subtle effect on how your customers behave in-store. Depending on who you’re targeting, you can slow people down by playing more mellow music, causing them to browse. On the other hand, playing the top 40 communicates that you want teenagers in your store.
Believe it or not, there’s an entire science to what’s referred to as “scent marketing,” with several studies and real-world case studies of global brands like Samsung, Sony, and Verizon applying it to their advantage. The smell is a fast-track to the system in your brain that controls both emotion and memory—two very prominent factors behind why we choose one brand over another.
- Merchandising Product details:
Use powerful, sales-enabling signage to display the advantages of buying the product. Present three bullet points that tell customers why they need the product or how their life will become easier because of the product. The headlines should be more powerful and help the customers they need to buy the product.
- Vast merchandising :
A well-designed, impactful display exposes the customer to as much merchandise as possible boosts up your sales. The more products customers see, the more they buy.
Visual merchandising is the most advanced and new tactic in the field of marketing. Many visual merchandising companies had also started their earnings with this service. So, if you are planning to start a business also think about the way you present it to the customers with the art of visual merchandising.