MYSTERY AUDITS

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Mystery shopping is a method used by marketing research companies and organizations that wish to measure quality of sales and services, job performance, regulatory compliance, or to gather specific information about a market or competitors, including products and services. It is a technique commonly used by retailers, market research and consumer watchdogs to measure the quality of customers service in bricks and motor environments and to collect information about products and services delivery. In this article, let’s discuss about the mystery audits steps.

Mystery Audits INDIA

Mystery shopper evaluating customer service in a retail store

According to recent industry estimate, mystery audit in India is an 800 crores annual business, growing at a rate of 30%. From pizza chains to commercial banks everybody wants to have a real tie understanding of where they can further improve to exceed customer expectations.

  • Channelplay is a leading mystery shopping and audit company in India, helping measure and improve customer experience.

  • The audit yields better results when done by 3rd party companies as the establishment would not be aware of the product or service being evaculated.

Mystery Audits Hotels

Mystery audit checklist with pen and clipboard

Surfing through this huge topic, we get a very common question in mind i.e. “What is a Mystery Guest in a Hotel?”

  • Mystery Guest may refer to an unknown guest star (usually on a television series). A mystery shopper for hotels , i.e. an individual employed by hotel rating organizations to pose as a lodger to evaluate the quality of hotel.

  • Shaw Hotels is the leading and one of the best mystery shopping in INDIA.

Freelances Mystery Audits

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We currently deliver over 5000+ mystery shops and audits across 350+ cities every month using a network of freelance mystery shoppers spanning every socio-economic classification and a team of full-time highly trained auditors.

  • V5 Global is one of the leading Mystery Audits and Mystery Shopping companies in INDIA.

  • Founded in 2005, as a part of The First Meridian Group, they have a huge team of 50+ highly experienced personnel.

  • They have clients from multiple industrial sectors including health, IT, finance, marketing etc .

Mystery Shoppers

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Mystery Shoppers employed by V5 Global are undercover agents of a retail company (the client). They are given instructions on how to evaluate a retail outlet. Before being deployed on a project, mystery shoppers are vigorously screened and trained before being certified by the project governance experts. Mystery Shopper jobs India includes filling out a questionnaire as they navigate around the retail shop.

V5 Global has openings for Mystery Shopper Jobs in Mumbai, you can work as a freelancer, after being screened and trained. Visual merchandisers have to access the retail outlet’s layout and plan out the installation of marketing in the store. Marketing materials include posters, signs, pamphlets, POS (point of scale) etc.

Mystery Audit Companies

tools that can be used for data collection and analysis

Top Mystery shopping or audit companies recorded in 2018 are as follows:-

Mystery Audit Program

Mystery audit logo representing unbiased evaluation

Mystery shopper programs are defined as a tool for evaluating and improving customer service. The development and implementation of a mystery shopper program is discussed as a sequence of related steps closely linked to human resource management and employee involvement. The process begins with setting the objectives of the program and ends with rewarding behaviour and implementing change. Employee participation is seen as paramount to the success of the program in all stages of its development. This involvement avoids shoppers being seen as spies by employees. Employees need to know what points they will be evaluated on and the expected company standards of performance. The results of shopping program should be used to provide diagnostic information on service delivery rather than as performance appraisals of individual employees.

Mystery Audit Part time Jobs

Mystery shopper observing employee behavior in a restaurant

Who does not love to make some extra money? Isn’t it ???

Who does not love to make some extra money? Isn’t it? Are you also waiting for ‘that one’ opportunity to earn some extra bucks to fund your day to day needs, independently, just by investing a few hours? Well, if so, then you have clicked the right link. Most of the times, people, irrespective of their age and gender, try to cut corners to save some money. Probably, you are also one of them. What if you get an opportunity where you are allowed to shop on someone else’s funds? No, it’s not a joke at all. It is mystery shopping. It’s a great way of making money in your spare time. So, what is mystery shopping all about? Basically, it is an assessment tool used by market research firms and watchdog companies like HS Brands to –

  • Assess important aspects like – compliance with standard and regulations as well as quality of products and services

  • Gather detailed information about products and services.

Mystery Audit Reports

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V5 Global is one of the leading Mystery Audit and Mystery Shopping Companies in India. Founded in 2005, as a part of the First Meridian Group, they have a huge team of 50+ highly experienced personnel. They have clients from multiple industrial sectors including health, IT, finance, marketing, etc. V5 Global has maintained an impeccable work ethic and consistency in delivery, this is what makes them one of the best Mystery Shopping Companies in Mumbai. This will brief you on V5 Global and their Mystery Shopping Services in India.

Mystery Shoppers employed by V5 Global are undercover agents of a retail company (the client). They are given instructions on how to evaluate a retail outlet. Before being deployed on a project, mystery shoppers are vigorously screened and trained before being certified by the project governance experts. Mystery Shopper Jobs India includes filling out a questionnaire as they navigate around the retail shop. This is followed by reporting back to the retail company and assembling the data. There is no prior experience or qualification required to become a mystery shopper, all those selected will be trained by the company.

CONCLUSION:

V5 Global exemplary track record of satisfied retail clients make them one of the most reliable Mystery Audit and Mystery shopping companies in INDIA. V5 global provides freelance Mystery Shopper Jobs in Mumbai and Mystery Shopper Jobs INDIA in addition to retail auditing and visual merchandising jobs.

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