Marketing is a process that involves interaction with the customers and prospective customers in order to understand their needs and wants, eventually developing a product or service which satisfies those needs and wants. The marketing process does not end just here. The product thereby developed needs to be delivered to the customers at the right place and at the right point of time. There are four P’s to marketing namely product, price, promotion and physical distribution. A marketer develops a product or service, determines the optimum price for which it will be offered to the general public, the way the customers will be made aware about the product or service and most importantly how will they receive the product or service.

In this article, we shall talk about the last part of the marketing process. The product developed by the marketer has to be made available to the customers because without actually selling the product to the customers, there is no way that the business shall earn revenue and profits. A sale is a term which is used interchangeably with marketing but sales is a term which involves making the product available to the customers.

A business needs to devote sufficient time and attention towards developing an efficient and effective sales team which shall help in achieving the objectives and goals of the organisation. With a perfect sales team, the business can reach the target market in the right time period. If the sales function is not performed carefully and the product is not made available to the customer at the right point of time then they shall switch to the competitor’s product which is available at the same convenience.

A right and efficient sales team at the right point of time are very important. Some businesses out there who are not able to perform the sales function effectively and efficiently outsource the sales function to a specialised outside agency who carries on the sales function on the behalf of the business. The specialised outside agency has already built trade networks and sales professional who performs the important sales function better than the business.

The right sales team can make the business get to its customers at the right time before its competitors. Maximise sales thereby increasing the revenue and thus maximising profits because that’s what keeps the business going. An effective sales team is the backbone of the entire business organisation.

One of the leading organisations assisting the businesses in marketing their products in an effective manner is Top Hawks. It assists the clients throughout the process. With our highly qualified and goal oriented workforce, Top Hawks delivers quality results to clients. Client satisfaction is our first priority and with our services like market research, mystery shopping and e-commerce support services. We are a one stop solution for all your business needs.